Commercial Brief · Confidential

Thirty years of cajeta. Zero U.S. ecommerce.

Everything except a U.S. digital storefront. We build it.

Prepared for NOGATE Dulces Finos · Monterrey, N.L.

More than 30 years sweetening palates.

100% goat milk cajeta Glorias · Guayaba · Natillas Monterrey, N.L. MX: HEB · Soriana · airports

Upfront cost to the brand — ever

Brand Loyalty Bonus on U.S. gross revenue

Consigned — yours until it sells

Days to Amazon live

01 · The Opportunity

America already buys Mexican candy. It just doesn't buy it from the people who make it.

The demand is proven. The shelf is unclaimed by the makers.

🏷️

A Shelf Without Its Makers

A brand page beats a reseller page every time.

🐐

Artisanal Against Industrial

A real difference, never argued in English.

👥

Two Buyers, One Box

Same box, two doors.

🎁

Gifting Is Its Own Category

The Surtido is already a gift box.

Werquillos is the door TikTok opens.

02 · What We're Building

You already built the hard half. We build the other one.

The missing half is narrow and specific. We build it.

NBrand SideNOGATE Dulces Finos

Product & the recipes
Production & quality control
Brand identity & creative direction
Mexico business (untouched)
Content creation support
FDA compliance (brand side)
Lots ready EXW Monterrey

FU.S. Growth SideFeroz Harvest

U.S. legal & tax umbrella (our LLC)
U.S. Agent + FSVP importer
Laredo, TX warehouse + Amazon FBA
Amazon launch — brand-owned page
Own storefront + TikTok Shop U.S.
Content, SEO & customer service

03 · Operational Model

Consignment: stock moves first — but it stays yours.

Inventory positions ahead of demand — title stays with the brand.

Plan

Stock plan

Which SKUs, how many units.

Lote

EXW Monterrey

Ready for pickup at the plant.

Frontera

Feroz importa

Pickup, crossing and import — on us.

Consignado

Laredo + FBA

Still your property.

Venta

Venta velocidad Prime

Any channel, domestic speed.

Pago

Cada día 15

EXW per unit sold + 5% BLB.

Right of return at any time. Insured end to end. FEFO by lot.

04 · Channel Strategy

Every digital channel, from zero — in phases.

One operational core behind every channel.

Day 0 — 30

Phase 1

Amazon Launch

Amazon FBAListings + brand storyFirst consigned lot

Day 30 — 90

Phase 2

Own Turf

DTC storefrontGoogle ShoppingTikTok Shop U.S.

Day 120+

Phase 3

Full Scale

Walmart MarketplaceMeta ShopFaire · digital wholesale

💻Ecommerce only — and that is deliberate.

Digital channels only. Wholesale only where the order originates in ecommerce.

Retail help once landed is a courtesy, not the scope.

AMarketplace engineAmazon · under the Feroz umbrella

Account launches under Feroz's LLC
Zero paperwork for NOGATE
FBA: Prime delivery across the U.S.
Reviews strategy from day one

DBrand homeOwn storefront + social

English-first storefront
The Surtido sold as a gift box
TikTok Shop U.S. — Werquillos leads
Email + remarketing

⚠️ Initial proposal only.

05 · Food Compliance

Candy is food. Compliance is yours — importing is ours.

Compliance is 100% brand-side. No lot crosses until it is ready.

🏭

01 · BRAND SIDE

FDA Registration

Brand responsibility — ready before lot #1.

🏷️

02 · BRAND SIDE

Etiqueta USA

English labels with Nutrition Facts — brand side.

🛃

03 · FEROZ SIDE

U.S. Agent + FSVP

U.S. Agent for FDA + FSVP importer.

📦

04 · FEROZ SIDE

En Nuestras Manos

Custody, lot control, FEFO — on Feroz.

Each line is reviewed on its own — full checklist at kickoff.

06 · Content & Organic Growth

Your reels already work. They just work in the wrong country.

The machine already works. We point it at the U.S., in English.

3–5Daily outputWhat we create

The cajeta pour
Enchilado heat-test · Werquillos
How it's actually made
Nostalgia content
Gift box unboxing

SEOThe long gameOwn 'goat milk caramel'

30–80 U.S.-targeted articles
'goat milk caramel candy' · 'glorias'
'guava roll candy' · 'ate'
'Mexican candy gift box'
Highly specialized SEO — constant niche searches

07 · Implementation Roadmap

A clear path from zero to scale.

DAYS 0 — 15

Research & FDA Prep

Shelf, pricing, entry review, compliance, lot #1.

DAYS 15 — 30

Amazon + Primer Lote

Amazon live Day 30.

DAYS 30 — 90

Lanzar y Aprender

DTC live Day 45, learn, optimize.

DAY 90+

Escala Total

Every channel, replenished.

See the full timeline in the Onboarding tab →

08 · The Partnership

How this works financially.

Aligned incentives, no hidden fees.

Modelo de compensación

Margin model on U.S. sales.

Bono de Lealtad del 5%

5% of gross U.S. revenue, monthly.

$0 por adelantado · pauta opcional

Content and SEO first — ads optional.

Consignación y retorno

Title stays with NOGATE.

Exclusividad y plazo

Exclusive through Dec 31, 2026.

Marca y propiedad

The brand stays with NOGATE.

09 · What's Next

Three steps to getting started.

Revisión

Revisar y alinear

Questions, clarifications, alignment.

Firma

Firmar el acuerdo

Exactly what's outlined here.

Arranque

Llamada de arranque

And we start building.

Thirty years of product. One missing storefront.

Let's make it profitable at scale.

↖ Dash checker — open the menu & preview your dashboard

Cultivating Dreams · Growing Across Borders · Harvesting Success

www.ferozharvest.com

Feroz Harvest International LLC
1510 Calle del Norte St. · Laredo, TX 78041
Frank González · Cross-Border Growth Architect
frank@ferozharvest.com · +1 956 608 0958
Armando Garza · Brand Expansion Specialist · Key Account Manager

U.S. Expansion · NOGATE × Feroz Harvest · Confidential · 2026

01 / 11

Mockup · Nothing is final until signature

Onboarding · Roadmap

The Gold Map: 30 days to Amazon live.

15 days research + FDA prep, Amazon live Day 30.

Phase 1 · Research + FDA

Day 0–15

Demand · pricing · brand-side FDA compliance

Phase 2 · Build Sprint

Day 15–30

Amazon + first lot Monterrey → Laredo → FBA

Phase 3 · Launch & Learn

Day 30–90

DTC live Day 45 · content · creators · reviews

Phase 4 · Full Scale

Day 90+

TikTok Shop · Walmart · replenishment cycles

Gold Map · Gantt

Six-month view · Day 0 = agreement signature

Workstream

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Phase 1 · Research + FDA Prep (Days 0–15)

Demand & keywordsWhat the U.S. Mexican-candy buyer searches for

Competition & U.S. pricingWho lists Mexican candy today

FDA compliance ready (brand side)Registration + labels — gate for lot #1

Phase 2 · Build Sprint (Days 15–30)

Amazon account + listingsUnder the Feroz LLC

First consigned lotEXW Monterrey → border → Laredo, TX

FBA inboundPrep + shipment into Amazon

Own storefront (DTC)English-first · 30 years of Monterrey

Phase 3 · Launch & Learn (Days 30–90)

Content production3–5 pieces daily · ongoing

∞

Creator outreachUGC seeding

SEO foundation30–80 U.S.-targeted articles

Reviews & optimizationChannel performance review

Phase 4 · Full Scale (Day 90+)

TikTok Shop U.S.Werquillos leads · once content has traction

Walmart MarketplaceSecond marketplace engine

Replenishment cycle 2Sized on real sell-through data

Faire · digital wholesaleEcommerce-originated orders only

eval.

Growth & content Channel launches Full scale Conditional / to evaluate Milestone

Mockup · Sample data — live feed once we're operating

Consigned inventory.

Every unit tracked — and yours until it sells.

Ready EXW · Monterrey

2,820

units available at origin

In transit · border

684

insured · Monterrey → Laredo

Consigned · Laredo + FBA

2,928

NOGATE property · sale-ready

Sold · 30 days

1,440

▲ 24% units · vs previous month

Pipeline flow

Where units are right now

🍬

2,820

Monterrey, N.L.

EXW · brand plant

🚚

684

In transit

insured · 230 km to the border

🏬

1,080

Laredo, TX

customs cleared · consigned

📦

1,848

Amazon FBA

consigned · Prime-ready

Stock by product · 14 products across 6 lines

Counted in retail units, not cases. Nothing is counted twice.

SKU	Product	Line	MTY	Transit	Laredo	FBA	Coverage	Status
NG-LE-01	Glorias de Dulce de Leche con Nuez	Leche	420	120	180	300		Healthy
NG-LE-02	Natillas de Dulce de Leche de Cabra	Leche	240	60	96	168		Healthy
NG-GU-01	Rollo de Guayaba con Cajeta y Nuez	Guayaba	300	84	132	216		Healthy
NG-GU-02	Rebanadas de Guayaba con Cajeta y Nuez	Guayaba	216	48	84	144		Healthy
NG-GU-03	Ate de Guayaba Enchilado en Cubitos	Guayaba	288	72	108	192		Healthy
NG-GU-04	Bolitas de Dulce de Guayaba con Chile	Guayaba	192	48	72	132		Watch
NG-OB-01	Mini Obleas de Cajeta	Obleas	180	36	60	108		Healthy
NG-PA-01	Palanqueta Mixta	Palanquetas	156	36	60	96		Healthy
NG-WQ-01	Cubihots	Werquillos	144	36	48	84		Healthy
NG-WQ-02	Rebanes	Werquillos	132	24	48	72		Watch
NG-WQ-03	Rollazos	Werquillos	132	24	48	72		Watch
NG-WQ-04	Epikas	Werquillos	120	24	36	72		Watch
NG-WQ-05	Hypercuates	Werquillos	120	24	36	72		Watch
NG-SU-01	Surtido · 12 pieces / 275 g	Surtidos	180	48	72	120		Healthy
Total units			2,820	684	1,080	1,848	2,928 consigned · 6,432 total

1,080 + 1,848 = 2,928 consigned · 6,432 total units.

Mockup · Sample data — channels connect as they go live

Sales & channels.

One core, many channels.

Gross revenue · MTD

$19,530

▲ 28% vs last month

Orders

620

▲ 21% vs last month

Avg. order value

$31.50

$19,530 ÷ 620 orders

Loyalty bonus accrued

$976.50

5% of U.S. gross · this month

Revenue trend

Weekly U.S. gross · last 4 weeks sum to $19,530

W9–W12: $4.2k + $4.6k + $5.1k + $5.6k = $19.5k.

Units sold by line

Retail units sold · this month

🍈

Dulces de GuayabaRollo · Rebanadas · Ate · Bolitas

486

🐐

Dulces de LecheGlorias · Natillas

402

🌶️

Werquillos5 SKUs · the TikTok door

264

🥞

ObleasMini Obleas de Cajeta

108

🎁

Paquetes SurtidosFactory-assembled · own EXW

🥜

PalanquetasPalanqueta Mixta

486 + 402 + 264 + 108 + 96 + 84 = 1,440 units.

Revenue by channel

This month · sums to $19,530 gross

📦

Amazon FBAMarketplace · Phase 1

$12,090

62%

🛒

Own storefrontDTC · Phase 2

$4,300

22%

🎵

TikTok Shop U.S.Social commerce

$2,180

11%

🔍

Google ShoppingMerchant Center

$960

🏪

Walmart MarketplacePhase 3

—

📱

Meta ShopPhase 3

—

🧺

Faire · Digital wholesalePhase 3

—

Every line above is an ecommerce channel.

Recent orders

All shipped domestically from consigned stock

Order	Channel	Product	City	Total	Status
#US-4192	Amazon FBA	Glorias con Nuez · pouch 10 pz	San Antonio, TX	$18.99	Delivered
#US-4191	Own storefront	Surtido · 275 g gift pouch	Los Angeles, CA	$29.99	Shipped
#US-4190	TikTok Shop	Werquillos · 4-pack mix	Houston, TX	$21.99	Delivered
#US-4189	Amazon FBA	Rollo de Guayaba · 530 g	Phoenix, AZ	$24.99	Delivered
#US-4188	Amazon FBA	Ate de Guayaba Enchilado · 250 g	Dallas, TX	$16.99	FBA processing
#US-4187	Own storefront	Rebanadas de Guayaba · pouch 12 pz	Chicago, IL	$19.99	Delivered

NOGATE enters the USA